The family business is the most prevalent form of business organization, accounting for approximately 90% of all businesses in the United States, Canada, and Europe. Women, African Americans, and Hispanics are increasingly starting new businesses, most of which will be family businesses. Recent research has shown family businesses have a higher return on investment than their non-family counterparts. The relatively recent scholarly domain of family business research is under the umbrella of entrepreneurial management. The literature will be reviewed, as well as some preliminary information from the author’s dissertation regarding family business decision making.